“You can’t change the past but you can change the future, it’s upon you what you want.”

Plastic is that material which is used in our day to day life. Starting from a pen to a polythene bag in which we carry fruits and books are forms of plastic. Though convenient in our day to day use, it has posted an alarming threat to the environment.

The plastic material is non- biodegradable waste which cannot be disposed of into the environment. To reduce and abolish the use of plastics, a step has been taken by Kannur District in Kerala.

A plastic-free campaign is being launched in the district of Kerala on November 1, 2016, with the objective of discouraging the use of plastics bags, polythene or any other item. This campaign was launched by the district administration and district panchayat with a plan to phase out the use of plastics in the next five months. Local people took initiative on a very large scale.

The motto of this campaign was “NALLU NADU, NALLU MANNU” which means good village and good soil. Kannur is the first district who have taken this initiative and has been successful in achieving its goal within its five months of the target.

Keeping the environment clean and pollution free from the use and sale of plastic carry bag and disposable items such as cups, plates, glasses etc. has been strictly prohibited after this campaign came into force. Generally, in the public gatherings such as weeding, meetings etc, people use an immense amount of plastic items which contaminate the water and land resources. The use of disposable articles would require permission from the concerned district officers.

The role of both Collector Mir Mohammed Ali and Panchayat president K.V. Sumesh has been quite pivotal in directing local body heads for taking stern action against violating business establishments that may continue to give away plastic carry bags and disposables such as plates and cups.

By April 2, sale and use of plastic carry bags and disposable plates and cups were brought to an end.

Handloom bags to replace plastic carry bags were promoted.  Shopping malls, shopkeepers, owners of restaurants and catering agencies were also involved in the campaign.

Many campaigns set up with some of the other object’s which may or may not follow up with its objectives but this campaign was successful when people were able to follow up with every pros and con of using plastics items.

This shows us that when a small district like Kannur of Kerala is able to follow up with the rules and regulations and able is able to achieve its goals through an effective campaign and taking it to next level, it has just made it possible for all of us to believe that nothing is impossible.


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